Privacy Policy

Who this policy covers

This policy covers three groups: pet businesses that subscribe to the platform (grooming salons, mobile groomers, daycare and boarding centres, pet hotels, pet shops and trainers), their staff, and pet owners whose details are added by a business or who use the Owner App or a booking link.

For owner and pet records, the pet business decides what is collected and why. We process that data on the business's behalf to provide the service.

What we collect

• Business account details: business name, city, contact person, work email, staff accounts and billing details.
• Owner details: name, contact details, booking history, bills and reminder preferences.
• Pet details: name, breed, size, weight, temperament notes, allergies, handling notes, photos, feeding and medicine instructions, and vaccination records and dates as provided by owners.
• Usage data: pages visited, device and browser type, and logs needed to keep the service secure and working.
• Website forms: what you type into our signup and contact forms.

How we use it

• To run bookings, pet profiles, grooming boards, boarding logs, billing and the Owner App.
• To send messages the business has set up, such as booking confirmations, photo updates and bills.
• To plan AI care reminders, such as the next groom, a vaccination record renewal or a food reorder, using visit history, purchases and dates on file.
• To set up trial accounts, reply to enquiries and provide support.
• To keep the service secure, prevent abuse and fix problems.

AI reminders and health information

The platform is business software. It does not diagnose or treat animals and does not give medical advice. Vaccination dates are reminders based on records owners provide. For health questions, owners should consult a qualified veterinarian.

AI reminders are only sent to owners who agreed to receive them. Every reminder includes an easy way to opt out, and owners can change their choices in the Owner App at any time.

Pet photos

Photos taken during a visit or stay are shared only with that pet's owner unless the owner allows otherwise. Businesses must not use photos for marketing without the owner's permission.

Sharing

We never sell owner or pet data. We share data only:

• With service providers who help us run the platform, such as hosting, email delivery and payment processing, under contracts that protect the data.
• When the business or owner asks us to, for example to connect a payment provider.
• When required by law.

Security

Owner and pet data is encrypted in transit and at rest. Access is limited by staff roles set by each business, and we monitor the platform for unusual activity.

How long we keep data

We keep data while the business account is active. When a business closes its account, we delete or anonymise its data within 90 days, unless we must keep certain records, such as invoices, for legal reasons.

Your choices

• Owners can ask the pet business to correct or delete their details and their pets' records.
• Owners can opt out of reminders from any message or in the Owner App.
• Businesses can export their data at any time.
• Anyone can contact us through the Pet Desk page with a privacy question or request.

Cookies

Our website uses only the cookies needed to run forms securely, such as the session used for the form check question. We do not use advertising cookies.

Changes

If we make a meaningful change to this policy, we will tell subscribing businesses by email before it takes effect.